Relevant Highlights

Advise early stage startups on PLG tactics that also improve the user experience

Provide guidance on messaging, positioning, SEO, social media, and more

Grew self-serve revenue 2x YoY through nurture, pricing, and packaging

Launched content and demand gen strategies with a 3x return on ad spend

Implemented social media strategy making social top sources for user discovery

Brought PLG to Sales team improving conversion by 14%

Launched new freemium strategy resulting in $1.6M in pipeline and 10% increase in upgrades

Overhauled paywall strategy increasing pricing page views by 2x

Added over $1M in pipeline by expanding into mobile app space

Overhauled login system to exceed compliance requirements resulting in SOC 2 compliance and accelerated deal closing